This 1/2 page newspaper ad was designed to promote the usage of the Eagle OneCard toward new Eastern Michigan University students by offering a free DVD promotion for the 2004 Fall semester.

The use of knockout type for the main headline, along with the visual elements of Eagle OneCard and the use of the university colors helped brand the adverstiment for the University.

Company: Higher One, Inc.
Software: Adobe Indesign CS
Development Time: 2 Days